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The Art of the Successful Business

This event took place on 20 September 2017 at Khalifa University, and the slides are available by clicking "Read More"



You can download the slides from the event here

Please join us for an exciting afternoon of talks from three top-class speakers to help your business thrive. Whether you’re thinking of taking the exciting step of creating your own start-up or you already have. Whether you are looking to drive your ideas in the small or large company you work for, this session will have something for you. Listen to how major corporations from around the world work successfully with start-ups, why they do it, and what considerations and motivations they have. Find out what it takes to run a successful start-up in the UAE, and importantly how the bigger business can work in harmony and benefit from the speed and agility of a start-up.

  • Mike Hodgson is the Head of Innovation Engagement at BT. Mike has over 20 years of experience working in the innovation field mainly as a technology scout, working with start-ups from across the globe. Mike will discuss what he believes are the traits an entrepreneur, who is pushing and idea or innovation within their business, should have to maximise their chance of success. He’ll share direct insights on start-ups he’s worked with that have succeeded and why they did, and also provide you with some lessons from history and why some of the start-ups failed.
  • Ahmad Abugosh from AstroLabs, Dubai will discuss the life of a start-up in the UAE. What they have to go through and consider, what works well, what doesn’t, and give some helpful advice to maximise your ideas chance of success. Ahmad will talk about some of the current crop of exciting entrepreneurs at AstroLabs that may just be perfect for your business to partner with.
  • Francesco Furnari is Founder of Clarity International, a Digital Design Integrator providing Digital Learning and Employee Engagement services. He has designed and run 700+ projects for clients including HSBC, Huawei, HP, Microsoft, and BT, delivered masters-level lectures (University of London), and co-authored the book "Exploring Internal Communication" (Pearson). Francesco, having all the war wounds of setting up and managing his own business, will talk about neuro-communication techniques and how their usage leverages and brings greater efficacy to marketing, sales, training, and engagement programmes by harnessing recent scientific findings in the field of brain research - stand out from the crowd! He has won numerous awards including the “CMO of the Year 2016 – UK SME category”.